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A definition of the entrepreneurial mindset  The Network's definition of the entrepreneurial mindset is made up of 7 essential entrepreneurial behaviours.  You can download the definition in 16 languages.

7 key ideas about the entrepreneurial mindset  These 7 key ideas will quickly help you to appreciate that anyone, not just entrepreneurs, can gain immediate benefits from developing their entrepreneurial mindset.

Entrepreneurial mindset book You can order "Entrepreneurial Mindset - how seven essential entrepreneurial behaviours can help you make your unique contribution to the world" in print and digital versions.

A defintion of the entrepreneurial mindset 

The Entrepreneurial Mindset Network has created an easy to understand, common sense and practical definition of the entrepreneurial mindset.

What makes the definition distinctive is that it is quick to understand, easy to remember and of practical use in a diverse range of contexts.

As an aid to memory, 1 essential entrepreneurial behaviour is allocated to each of the 7 letters in the word MINDSET.

Therefore, the 7 entrepreneurial behaviours are: [M]eet real needs, [I]nnovate, [N]ever act unethically, [D]are to take risks, [S]ell, [E]xercise for productivity and [T]ake the initiative.

This definition of the entrepreneurial mindset, with a brief description of each of the 7 essential entrepreneurial behaviours, is available for [DOWNLOAD] in the following 16 languages:

[عربي] [中国人] [Deutschen] [ελληνικά] [English] [Español] [français] [italiano] [Nederlands] [Português] [ਪੰਜਾਬੀ] [română] [Русский] [Српски] [shqip] [Türkçe]

These translations reflect the majority of the native languages spoken by the members of the Network and the 107 countries in which they are based.

Entrepreneurial Mindset Definition

Meet real needs

Entrepreneurs are successful because they provide a product or service that people really want or need. You can learn from their success, and copy this entrepreneurial behaviour, by asking yourself "Do I meet a real need?"


Entrepreneurs innovate. They use creativity to find new solutions to problems. They seek out different perspectives and a wide range of views. Innovation is a process that can be learned. Like an entrepreneur you need to innovate.

Never act unethically

In some cultures, entrepreneurs are seen as successful innovators. In others, they are viewed negatively as people who exploit others for their own gain. Our definition of the mindset rejects unethical behaviour.

Dare to take risks

What could be more characteristic of entrepreneurs than risk taking? You need to know how to take calculated risks because this will put new opportunities within your reach. And if things go wrong, you will learn from failure.


Entrepreneurs convince us to buy products and services. They also persuade us that change is necessary. You too can pitch ideas and convince people to collaborate. Working together we can scale up and make a bigger impact.

Exercise for productivity

How do you get everything done within the time available? Greater productivity doesn't just happen; you have to work at it, like going to the gym to get fit. You need to strive for a good work/life balance.

Take the initiative

The entrepreneurial mindset is not just a way thinking. Above all it is about taking action, turning ideas into reality.You don't wait, you take the initiative, and you act first. You are determined to live your best life.

7 key ideas about the entrepreneurial mindset

These 7 Key Ideas will quickly help you to appreciate that anyone can gain benefits from thinking and acting like an entrepreneur. Whoever you are, and wherever you live, the mindset will help you to to keep motivated, to cope with all the challenges of the modern world and to achieve your life goals.

1 There is a common sense definition of the mindset

Many people use the phrase “entrepreneurial mindset” but it is often used in a vague or ill-defined way.  The Entrepreneurial Mindset Network has created an easy to understand, common sense and practical definition of the entrepreneurial mindset based on 7 essential entrepreneurial behaviours. This definition is relevant to individuals, organisations and society, to every culture and country.

2 The mindset is not only for entrepreneurs

You don't have to be running your own business to gain the benefits of the entrepreneurial mindset.You can learn to think and act like an entrepreneur if you are an employee in the private, public or not-for-profit sectors. You can use the mindset to create cultural, economic, environmental and social value. You can use the entrepreneurial mindset to make your unique contribution to the world.

3 Anyone can learn to develop the mindset

Entrepreneurs enjoy success in life because of their behaviours ie the way they think and act. It is not the case that only some people are born with the right mindset. Anyone can learn to mimic these entrepreneurial behaviours and use them to achieve their own career & life goals. The mindset is inclusive and celebrates diversity as a catalyst for innovation.

4 The mindset brings real benefits

People from all over the world tell us that there are many benefits to having an entrepreneurial mindset including: a clearer sense of purpose, more creative ideas, an ability to speak up & challenge the status quo, a greater appetite for calculated risk taking, stronger networking & collaboration, higher levels of job satisfaction and an improved work/life balance.

5 The mindset is a 'must have' not 'a nice to have'

An entrepreneurial mindset is essential nowadays if you want to be able to cope with a world that is increasingly complex and uncertain. The right mindset will enable you to stay confident, to see opportunities and to overcome challenges. With the mindset you ask yourself “how can I make this happen?” Without the mindset, life can feel overwhelming and it is easy to lose your sense of control.

6 We need to be aware of the hype and be realistic

There are many stories of successful entrepreneurs in the media. That success does not come easily. The truth is that entrepreneurs face many difficult financial challenges and mental health pressures. Therefore, the entrepreneurial mindset isn’t just wishful thinking. It means being prepared to put the hard work in and being resilient during the difficult times in your entrepreneurial journey.

7 The mindset can help you change the world

Entrepreneurs choose to take personal responsibility for making change happen. Like an entrepreneur, you say to yourself "I think this change is important - how am I going to make it happen?" Each of us can make our contribution. An entrepreneurial mindset empowers you to take action about the things you really care about. The right mindset can help you change the world.

An introduction to this definition of the entrepreneurial mindset is currently available for download in the following 16 languages:

[عربي] [中国人] [Deutschen] [ελληνικά] [English] [Español] [français] [italiano] [Nederlands] [Português] [ਪੰਜਾਬੀ] [română] [Русский] [Српски] [shqip] [Türkçe]

Entrepreneurial mindset book

Paul Coyle, the Director of the Entrepreneurial Mindset Network, is the author of "Entrepreneurial Mindset - how seven essential entrepreneurial behaviours can help you make your unique contribution to the world."  The book is a practical, step-by-step guide to understanding and using the entrepreneurial mindset. The book is available in print and electronic versions, both of which can be ordered directly using the links below.

Entrepreneurial Mindset Book

Foreword to the Third Edition by Paul Coyle

I first wrote and published this book in 2019. My goal was to help readers to develop their entrepreneurial mindset with a step-by-step practical guide. I want anybody to be able to pick up the book and feel inspired to develop their mindset.

Of course an entrepreneurial mindset is essential when you are starting, running or growing a company in any business sector.  The good news is that it is just as useful if you are an employee in a private company, in the public sector or in a not-for-profit organisation. That's because the mindset empowers you to learn how to become the best version of yourself, so that you can go on to achieve all your career and life goals.

Anyone can use the power of the entrepreneurial mindset for personal, organisational and societal change. Therefore, this book has been written to help employees and entrepreneurs, educators and students, leaders and activists, innovators and intrapreneurs.

The book is packed with advice, examples and useful exercises. I myself return to the book again and again to find inspiration in its many ideas and lessons. I hope you will also be inspired and use the entrepreneurial mindset to make your unique contribution to the world.

Paul Coyle, Director, Entrepreneurial Mindset Network, June 2022

You can order a print copy for 12.99€ + shipping.  Credit card charges are in your local currency. 

To place your order click on the [Click to order print copy] button and then on the next screen click on 🇫🇷 at the top right to select your country. 

Entrepreneurial Mindset Book Google Play

Click on the [GET IT ON Google Play] button to preview and purchase a digital copy of the  book. You will be able to read a sample of the book. The price is the equivalent of 7.99€ plus any local tax. You will be able to pay by credit card in your local curency.

Book Reviews

The Entrepreneurial Mindset is a must-read for anyone seeking to cultivate a growth mindset and unleash their entrepreneurial spirit. This book provides valuable insights into the traits and habits of successful entrepreneurs and inspires readers to adopt a proactive and innovative approach to problem-solving, opportunity-seeking, or calculated risk-taking. Whether you're an aspiring entrepreneur, a seasoned business professional, or an everyday person this book will challenge you to think differently and equip you with the tools you need to achieve success in a rapidly changing world. So why wait? As entrepreneurship is all about action, unleash your potential and get your hands on this inspiring step-by-step guide today! Enikő Koppány, Business Development Office Lead, University of Szeged, Hungary, February 2023

A well-written, hands-on book on how the mind shapes behavior and particularly, how training an entrepreneurial way of thinking helps individuals to think about new solutions to address the problems they like to solve. The book encourages people to specifically focus on seven points to move from thinking toward practice. The reflective questions at the end of each chapter are an excellent guide to help people to think more ‘business like’, prompting the reader to stimulate, and change, their way of thinking. A great book for anyone new to the world of entrepreneurship.  Bob Bastian, Postdoctoral Researcher, Università di Pavia, Italy, October 2022

This clear, engaging book has made me look at my work with fresh eyes, and has injected a new sense of purpose into what I do. It tackles what is the heart of the work condition for many of us, when we are feeling that our job is ok but has become a slight drag, a bit dull or routine, nothing too awful but we don't know how to go about tackling it. It has given me a much-needed career energy boost. Highly recommended. Carolyn Howitt, Executive Search Researcher and Careers Counsellor, London, United Kingdom, July 2020

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